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Tuesday, 18 September 2012

Naaldwijk flower auction , Flora

Ronald tour guide .
Naaldwijk Flower auction is the largest in the world. The auction is run by a company called Flora . This factory has been running since 1930. Except the auction situation,  started over 100 years, the factory is  on 35 hectares and originally started selling just vegetables , now they also have flowers and pot plants. The flowers/pot plants are in a separate factory from vegetables . The minimum you can purchase is 1 box from a 3 level cart,
3 billion flowers and pot plants get sold each year. A total of 5000 staff work in the  factory. There are 1500 buyers (trade companies, florists etc).
5 auction rooms 11 clocks all with different range of flowers , The auction is all computer based,  sometime auction rooms do not show plant trollies  through the room , due  to the flowers are in a box, buyers may leave the room to open a box before purchasing,
Buyer. All pot plant and all flowers get sold on the day, the trolley will continue to go around until sold, the trolllies go through the auction room on a rail.
Buyers can purchase then depart . 
Every day the auction starts a 6am, in May and June the auction may finish in the afternoon 2-3o'clock, other times they may finish sometime in the morning.
We then went to the section , where you can pick and choose individual flowers, pots and decorations.



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